Age: 17
Gender: Male
Occupation: High Grade Student
Lifestyle: Social goes to parties, quite wealthy, shops allot and listens to music the same
Ambitions:
- to have a job in the media but really wants to be a manager of an magazine company
- Live in London
- Have multiple homes
Likes:
- towns and shopping centers
- music to be shared
- Parties
- Individuality
- Socializing (eating out ect)
- Opinionated people
- Looking and sounding up to date
- Technology
Dislikes:
- messy people
- Fake people (people that hide allot of what they think)
- Unreasonable people
Musical Preferences:
- pop music
- Less mainstream music
Media Consumer Habits:
- magazines
- Social networks (blogs, twitter, facebook ect)
- Uses the internet regularly
- Downloading music
- Owns iPod
Disposable Income
- spends money on cloths and shoes
- shops in H&M, topman and wellgosh
- likes to wear brands
- shoes is a big part (Nikes)
- shops in towns and online to find a bargain
Hobbies
- go out with friends to cinema, eat, town
- watches movies
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